Founded in 2021, Clinikally offers telehealth and e-pharmacy services for skin, hair, and nutrition. With instant dermatologist consultations, Rx-grade treatments, and tailored skincare routines, it has quickly become a trusted brand in NCR and beyond. Clinikally has raised $2.6M in seed funding to date.

The Challenge

Prescription-grade care needs prescription-grade fulfilment. Clinikally, a digital-first skincare and hair care platform was growing fast across Delhi-NCR, Haryana, and Punjab. But the delivery experience wasn’t keeping up with the brand promise.

With over 20% of orders involving prescription-grade medications, every step from prescription verification to final delivery needed speed, precision, and reliability.

Their courier-based logistics setup struggled to deliver:

1. Long delivery timelines
2. Fake delivery attempts
3. High RTOs (27%)
4. Support overload from WISMO (Where Is My Order) requests
5. 
   

Clinikally needed a partner who could help turn post-purchase experience into a competitive edge, not a pain point.

Zippee's Approach

Faster fulfilment, built around customer trust. We worked closely with Clinikally to overhaul their last-mile stack, enabling faster, smarter deliveries through our dark store network and automation-first platform.

What we implemented:

1. SKU-level demand analysis to forecast inventory across Zippee’s dark stores
2. Same-day delivery for orders placed before 3 PM in NCR and other metros
3. Next-day delivery for post-3 PM orders
4. Real-time customer updates via our verified WhatsApp tool
5. COD verification system to reduce fake delivery attempts and optimise dispatch
6. A dedicated Customer Success Manager to guide the growth strategy

Together, we built a fulfilment framework where urgency met accuracy, especially critical for Rx-grade medication shipments.

The Business Impact

Operational wins that translate to long-term brand growth

“Working with Zippee has been a company-defining experience for us. Not only have they incorporated every nuance of our unique platform and customer service model into their rapid delivery systems, but have also helped substantially improve relationships with existing customers.” — Arjun Soin, Founder, Clinikally

Built on Zippee’s Full-Stack Tech Platform

Behind these results is more than faster shipping; it’s the right infrastructure.

With consistent collaborative efforts, we've been able to help Clinikally:

1. Streamline prescription verification workflows
2. Automate order routing, shipping, and IVR support
3. Sync inventory across dark stores
4. Offer a consistent brand experience from checkout to doorstep

“We’ve also enabled Clinikally to extend its brand beyond checkout, to ensure a consistent post-purchase experience that is every bit as on-brand as the initial shopping experience, whether online or offline. Our full-stack technology platform helped streamline prescription verification workflows & end-to-end fulfilment from Order Routing, Shipping Automation, Order Tracking, IVR Support, NDR Rescheduling to Inventory Management” — Pravir Kalra, Head of Sales, Zippee

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